Join BiB Ophthalmic at 100% Optical 2026

100% Optical returns to ExCeL London from 28 February to 2 March 2026, and BiB Ophthalmic Instruments will be there. Organised in partnership with the Association of Optometrists (AOP), 100% Optical is the UK's leading annual event for optical professionals — bringing together over 11,000 delegates, 250+ exhibitors showcasing 5,000+ brands, and 120+ hours of CPD-certified education. We'd love to see you there.

Whether you're looking to explore the latest diagnostic technology, earn CPD points through a world-class education programme, or simply connect with fellow professionals across the sector, 100% Optical has something for everyone. And our stand is the perfect place to start.

Our stand will feature hands-on demonstrations of the technology that's helping practices across the UK deliver better patient outcomes. We'll have our complete Dry Eye Care Clinic workflow on show — from initial diagnosis through to treatment — so you can see exactly how the system works in a real clinical setting.

You'll also be able to get up close with the Optopol REVO FC OCT, one of the most talked-about imaging platforms in UK optometry. Our team will walk you through its capture speed, image quality, and the features that have made it a favourite with practices looking for fast, reliable posterior and anterior segment imaging.

For practices focused on myopia management, we'll be demonstrating MYAH axial length tracking — an essential tool for monitoring progression and evaluating treatment efficacy. Alongside this, the Visionix VX625 Ultra Wide Field True Colour Fundus Camera will be available for hands-on review, offering an impressive field of view for rapid retinal assessment.

We'll also have our Mitron range on display. Designed to deliver reliability and quality at entry-level prices, Mitron instruments are ideal for practices looking to upgrade their diagnostic capabilities without overstretching their budget — and they're available for both UK and export markets.

There's no substitute for getting your hands on the equipment. Our product specialists will be running live demonstrations throughout all three days, covering refraction, imaging, tonometry, topography, and clinic management solutions. Whether you're planning a complete practice fit-out or looking to add a single piece of diagnostic kit, we can walk you through the options and help you find the right fit for your workflow and budget.

We pride ourselves on building long-term relationships with the practices we work with. Every piece of equipment we supply comes with full installation, one-to-one product training, and ongoing support from our factory-trained service engineers. A conversation at the show is the perfect way to get that relationship started.

To make the most of your time at 100% Optical, we'd recommend booking a dedicated slot with one of our specialists. You'll get a focused, one-to-one walkthrough tailored to your practice's specific needs — no queuing, no rushing. Drop us a line at info@bibophthalmic.com or call 01438 740823 to arrange your appointment.

Of course, you're also very welcome to stop by our stand for an informal chat at any point during the event. Our team will be on hand throughout the show to answer questions, run quick demos, and talk through how our products could fit into your practice.

Beyond the exhibition floor, 100% Optical 2026 offers a packed programme of events and features. The CPD education programme, curated by Dr Ian Beasley of the AOP, covers the latest developments in clinical practice, business management, and optical innovation. There are also nine runway catwalk shows highlighting the hottest trends in eyewear, the 100% Studio showcasing independent eyewear designers, dispensing workshops, the Optical Academy for optical assistants and practice managers, and the Love Eyewear Awards.

Dates: Saturday 28 February 2026 (09:00–18:00), Sunday 1 March 2026 (09:00–18:00), Monday 2 March 2026 (09:00–17:00). Venue: ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL.